Episode 167: The State of Retail in 2020 and Beyond


If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work.  As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins and Little Caesar’s Sheldon manages huge real estate projects and is frequently quoted in the media for his expertise in real estate development. Sheldon joins us today to talk about retail in the USA and the world.  We’ll also hit who’s winning and losing and if you’re nice Sheldon will leave us with some tips/trends before it’s over.  All on another fully marked up episode of May the Best Brand Win on Entertalk! 

September 14, 2020

Episode 166: Garbage Marketing

Episode 166: Garbage Marketing

Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots.  But we still have marketing…and man is it awful.  Why is marketing SO bad, so pointless so easily trashable?  We’re going to look at some examples and explore the issue a bit on what’s sure to be another Nobel Peace Prize winning episode of May the Best Brand Win on Entertalk.  

Dave Pearlman - "Pearlman Microphones, Pedal Steel and the 6 P's"

Dave Pearlman has been playing pedal steel and guitar since 1968 and has performed with such notable artists as Dan Fogelberg, Phil Everly, Bill Medley, The Lovin’ Spoonful, Chuck Berry, Hoyt Axton, REO Speedwagon, Bobby Womack, Leslie Gore, Pat Boone, Michelle Shocked, Joe Walsh, Richie Furay, Al Jardine, Jesse Colin Young, Albert Lee, Terry Reid, and many others as well as having been recorded on many movie and television soundtracks and commercials. Dave ran a successful recording studio for many years and was given an award for engineering on a Grammy winning album as well as four Gold Albums and one Platinum Album. Dave now owns and operates Pearlman Microphones where he hand builds custom microphones for some of the top artists and studios in the world.


Episode 165: No NAMM, Now What?


Well it happened.  CES — canceled.  NAMM Show — canceled.  But YOUR company ISN’T canceled and YOU still have important marketing work to do.  But NOW you’re going to be minus some really big events that helped you in the past.  Fear not, where there’s a will, there’s a way and I have a few tips and tricks to help you out on this episode of Ryan Reynolds’ favorite marketing podcast, May the Best Brand Win only on Entertalk.  


Dr. Linda Spilker is a planetary scientist at NASA’s Jet Propulsion Laboratory who has participated in NASA and international planetary missions for over 40 years.  Spilker’s mission roles include mission leadership as well as design, planning, operation and scientific data analysis. As Cassini Project Scientist Dr. Spilker leads a team of over 300 international scientists. She has worked in a science role on the Cassini project for 30 years and is a Co-I with the Cassini Composite Infrared Spectrometer team.  She previously worked on the Voyager mission for 12 years.  She also conducts independent research on the origin and evolution of planetary ring systems and supports proposals and concept studies for new missions to the outer planets.   She enjoys yoga and hiking in National Parks, including her favorite park, Yosemite.  She is married, with three daughters and nine grandchildren.


Spilker received her PhD summa cum laude from UCLA in 1992 in Geophysics and

Space Physics while also working at JPL. She has received a number of awards including a NASA Outstanding Public Leadership Medal and two NASA Exceptional Service Medals.

(Longer)  Dr. Spilker received her PhD summa cum laude from UCLA in 1992 in Geophysics and Space Physics while also working at JPL. Dr. Spilker received her B.A. from Cal State Fullerton, and her M.S. from Cal State Los Angeles, both in Physics.  She also received the Distinguished Alumni Award for Natural and Social Sciences from the California State University at Los Angeles in 1996, and the Distinguished Alumni award from the California State University at Fullerton in 2005. She has received a number of NASA awards including a NASA Outstanding Public Leadership Medal and two NASA Exceptional Service Medals.

Dr. Spilker has worked at JPL for over 40 years, her first and only job out of college.  








Vail Johnson - Internationally Acclaimed Bassist And Seventh Son In a Family Of Musicians


The Seventh Son in a family of musicians, Vail was blessed with wildly diverse influences. His professional career began straight out of high school headfirst into the club circuit around Seattle, west coast region, then national to international travel with dozens of different bands.

Connecting with Kenny G in Seattle early1986 set Vail on a unimaginable ride that continues to this day. Never content to be 'just a sideman' he continually developed his band leader and vocal skills with 6 solo CD's which brings us to the present;

The New Project..........'Around the World in 40 Years' Music and Musings from a Remarkable Career

Vail's new 'one-man' show integrates music and stories from world- wide performances and experiences not just with Kenny G (33 years and counting) but luminaries such as Herbie Hancock, Stevie Nicks, Keb' Mo', George Benson, Michael Bolton, James Ingram, Gil Scott Heron, MC Hammer, Steve Perry, The Arsenio Hall Show and David Cassidy as well as lesser known but highly respected artists like Eric Marienthal and Frank Gambale (both members of the Chick Corea Electrik Band) Patti Austin, Warren Hill, Young MC, Edgar Winter, Freddie Ravel, Carmine Appice, etc., etc., etc

With just a bass, a microphone and a looper ( a la Ed Sheeran) Vail electrifies audiences with joyfulness and mastery of the instrument unparalleled; there's a story behind every song, bringing unique perspective into the life of a world touring artist. Equal parts entertainment, inspiration and education, his show is available as a stand- alone concert performance for all audiences as well as a clinic/ seminar style suitable for music schools.


Bob James - Legendary Musician, Producer and Wonderful Guy


The career of Bob James is long, varied and continues to evolve at every turn. From his childhood in Marshall, Missouri to present day, the music of this artist has captivated audiences throughout the world.

Discovered by Quincy Jones in 1963, James recorded his first solo album “Bold Conceptions” that year for Mercury Records. Fifty-eight albums and world wide recognition would follow through five decades as an award winning pianist, composer, music director and producer. While James has established himself as a true original in the jazz world, his music has also had a profound effect on the history of Hip Hop. His songs “Nautilus” and “Take Me to Mardi Gras” are among the most sampled in Hip Hop history.



Conductor and choral arranger ALEXANDER LLOYD BLAKE is the Founder and Artistic Director of Tonality (www.ourtonality.org), a new choral ensemble focused on spreading a message of unity, peace, and social justice through a culturally diverse choral setting. Blake also serves as the Principal Associate Conductor of the National Children's Chorus (www.nationalchildrenshorus.com), where he conducts both the Los Angeles and New York City branches of the oldest and most experienced singers. Blake’s role will soon include diversity engagement to work toward a more diverse choral membership within the organization. He also serves as the Choir Director at Los Angeles County High School for the Arts (LACHSA) (www.lachsa.net). As an arranger, Blake’s Wade in the Water was a featured arrangement at the North Carolina Music Educators Association convention in 2013 and is published with Santa Barbara Music Publishing. Blake has recently been requested for a commission by the New York City professional ensemble called Inspire to write a work on environmental justice. Blake was recently accepted in the Romano Gandolfi International Choral Conducting Competition in Parma, Italy as one of two conductors from the United States. Other musical activities include an opera conducting premiere at the 2019 Prototype Festival in New York City, and preparing choirs for live performances with UCLA Center for the Art of Performance. Performances include MacArther Fellow Taylor Mac’s 24-Decade History of Popular Music and Holiday Sauce concerts and soon Rachel Fuller’s Animal Requiem and Alex Somers’ Dawson City: Frozen Time Live!

Film and TV Credits include singing on the soundtrack of Jordan Peele's "US," Disney’s “Lion King”, and Pixar’s upcoming “Spies in Disguise” film scheduled for release in December 2019. Blake also worked as the choral contractor and vocal arranger for Andy Grammer’s performance at the 2019 ARDYs (Radio Disney Awards).

Blake completed the Doctorate in Musical Arts degree at the University of Southern California in 2019. His Master of Music was completed at the University of California Los Angeles in 2014 and Balck completed a Vocal Performance degree at Wake Forest University in 2010. Blake studied conducting at USC with Dr. Jo-Michael Scheibe and Dr. Nick Strimple, he has previously studied with Donald Neuen, Dr. Brian Gorelick, Dr. David Hagy, and Dr. David Connell. He has studied composition with Dr. Dan Locklair and choral arranging with Morten Lauridsen.

IG: alexanderlblake
Twitter: @AlexanderLBlake
website: www.alexanderlblake.com

They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one.  Well our guest on today’s program certainly fits that bill.  He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker  - turned inventor and marketer. He’ll give us some tips, share his journey and even tag team some winning and losing stories from the marketing universe on another fantastic episode of May the Best Brand Win on Entertalk.  

Crip Camp: A Disability Revolution - with Directors Nicole Newnham and James LeBrecht

Crip Camp: A Disability Revolution is a 2020 American documentary film, directed and produced by Nicole Newnham and James LeBrecht. Barack and Michelle Obama serve as executive producers under their Higher Ground Productions banner.

"In the early 1970s, teenagers with disabilities faced a future shaped by isolation, discrimination and institutionalization. Camp Jened, a ramshackle camp “for the handicapped” (a term no longer used) in the Catskills, exploded those confines. Jened was their freewheeling Utopia, a place with summertime sports, smoking and make-out sessions awaiting everyone, and campers experienced liberation and full inclusion as human beings. Their bonds endured as many migrated West to Berkeley, California — a hotbed of activism where friends from Camp Jened realized that disruption, civil disobedience, and political participation could change the future for millions."

Nicole Newnham (Writer, Director and Producer) is an Emmy-winning documentary producer and director, four-time Sundance Film Festival alumnus and five-time Emmy-nominee. She has recently produced two virtual reality films with the Australian artist / director Lynette Wallworth: the breakthrough VR work Collisions, which won the 2017 Emmy for Outstanding New Approaches to Documentary, and Awavena, featured at the World Economic Forum in Davos and at the 2017 Sundance Film Festival.

Jim LeBrecht (Writer, Director and Producer) has over 40 years of experience as a film and theater sound designer and mixer, author, disability rights activist and filmmaker.


LeBrecht and BSA’s credits include some notable films. Just some of the titles that have garnered acclaim are The Blood of Yingzhou District, which won the Academy Award for short documentary in 2006, Minding The Gap, Unrest, The Force, The Island President, The Waiting Room, The Kill Team, Daughter From Danang, The Cockettes, We Were Here, and Audrie and Daisy.






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