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Episode 105: What’s Really Working in Marketing Today?

Hear more shows like this at https://entertalkradio.com/maythebestbrandwin

When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best?  So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications.  So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!  

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Ric Hordinski - “The rarest kind of virtuoso”
For years, musicians in the know have recognized Ric Hordinski as the “guitarists’ guitarist.” For fans of acoustic music. Ric’s function as musical director (and producer) for artists like Phil Keaggy, David Wilcox, Over The Rhine and others has sometimes elevated him to a kind of underground mythic status.

Ric has appeared on records with Jim James (my Morning Jacket) Bootsy Collins, Phil Keaggy, John Mayer, David Wilcox, Ben Harper, Richard Thompson, Tony Levin, Bill Kreutzmann (Grateful Dead), Victor Wooten, Victoria Williams. Robbie Fulks and many others. As a live performer he’s shared the stage with a dizzying array of musicians: Johnny Cash, Moby, Bob Dylan, My Morning Jacket, Indigo Girls, and many others. He’s produced award-winning records for a host of folks including Over The Rhine, Wilcox and Phil Keaggy. On his own, hiding behind the Monk moniker, he released six independent records that featured alternately the songwriting craft he honed during his eight years in OTR, the ambient guitar that garnered demand as a studio musician and the ear for songcraft that makes him an excellent producer. He seems to be one of the few musicians able to straddle comfortably the distance between ground-breaking avant-garde explorations (witness his association with people like David Torn) and truly beautiful pop music. Paste Music has called him ” the rarest kind of virtuoso, the kind who knows when not to play” this penchant for understatement has it’s rewards: ric received a Grammy nomination in 2003.
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Tuck & Patti - Making It in Love and Jazz

Hear more shows like this at https://entertalkradio.com/makingit

For 40 years this unique, genre-crossing vocal/guitar jazz duo has cast its passionate musical spell worldwide, capturing the hearts of lovers, the respect of jazz buffs and the jaw-dropping awe of guitarists and singers.

To understand Tuck & Patti, start with the wellspring of love within them, then their music begins to make perfect sense. Married 37 years, Tuck Andress and Patti Cathcart continue to stoke the fires, not only of their own love, but also of their love of life and their passion for making music together. They have a long-standing tradition: Minimalist arrangements featuring Tuck's extraordinary virtuosity and Patti's rich mezzo soprano.

Patti, renowned for her remarkable ability to touch hearts directly with her voice, exudes the soft, centered yet powerful graciousness of a gospel singer; Tuck almost wears his brain on his skin, anticipating the thousands of musical decisions he'll have to send to his ten fingers during the course of a performance. Seeing the virtuosity and complexity of Tuck's guitar work, most are surprised to learn that Patti is the actual writer, arranger and producer. Without even blinking, Tuck-the-problem-solver brags, "Patti writes and arranges; I am just the orchestra."

 https://www.tuckandpatti.com/

 

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Digital marketing relies on data — and another word for that is YOUR data.  But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down?  We’re going to talk with a very good digital marketer, Craig Maloney from EO Digital to get to the bottom of digital marketing’s past, present and most important…future.  We’ll also tag team the winning and losing segment as we all strive to learn a little something for which we can be thankful on the next CMA-Award winning episode of May the Best Brand Win on Entertalk Media.  

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Marilyn Tam PhD is a speaker, author, consultant and board certified executive leadership coach. She was formerly the CEO of Aveda, President of Reebok Apparel and Retail Group, Vice President of Nike, and a successful entrepreneur who built four companies.

 Marilyn is a writer for Thrive/Medium on how to create a happy, healthy, successful, and dynamically balanced business and life. Brand Channel lists her as one of the four most prominent names in Ethical Business globally. She is one of the top 100 leadership speakers in the world according to Inc Magazine.

 Her life is an inspiring example of what can be achieved if one follows their dreams. Marilyn grew up as an abused and neglected child in Hong Kong, left home as a teen to come to America alone, and went on to achieve international business and humanitarian success.

 Her award winning book, “The Happiness Choice”, shows how and why happiness is crucial for business productivity and success, and for your physical, emotional, spiritual and financial health.

 http://www.marilyntam.com/
https://www.linkedin.com/in/marilyntam

 

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Settle The Score - Breaking Into Film Scoring with Jörg Hüttner and Matt Salazar

Hear more shows like this at https://entertalkradio.com/thechangingstage

Film score and sound design experts Jörg Hüttner and Matt Salazar give a rare glimpse into the inner workings of the film/TV and video game side of the music industry. They discuss what it takes to break into the business of music scoring, where to focus your efforts, how to avoid common pitfalls and how to adapt to the rapidly shifting technological, licensing and financial changes of the business.

Jörg Hüttner has worked for Hollywood film composers such as Hans Zimmer, Atli Örvarsson, Danny Elfman, Martin Tillmann. His work can be heard on soundtracks to Fifty Shades of Grey, Batman Begins, The Dark Knight Rises, and The Girl on the Train, to name a few.

Matt Salazar is Creative Director at In Flight Music Group where he oversees A&R and the creative aspects of both music production and talent branding.
Prior to that he was a partner and General Manager of LA Sound Gallery which was the largest independently owned scoring stage in Los Angeles.

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The Indie Band Journey - Jared Swanson of Abbot Kinney

Hear more shows like this at https://entertalkradio.com/thechangingstage

Jared is lead vocalist in alternative indie rock band Abbot Kinney. He has studied studied acting, voice, photography and film at Hamilton Music Academy High School, Boston University, London Academy of Music and Dramatic Arts, The Art Of Acting (Stella Adler LA) and Upright Citizen's Brigade. Jared's experience as a creative video producer includes features on Funny or Die, The Bay Bridged, Earmilk, GrammyPro, and a viral video campaign for Colgate.

Abbot Kinney is a rock band that thrives on big melodic vocal hooks, a heavy, intricate rhythm section and an ambitiously grand scope, and while lead singer-songwriter Jared Swanson was certainly influenced by the “alternative” label of yesterday, his music wholly belongs to the 21st century. The group’s new EP The Night not only challenges the listener’s conception of what an indie rock song can sound like in a scaled-down, irony-charged modern music scene; it also represents a sonic evolutionary step forward. 2011’s self-titled debut, Abbot Kinney, was a solid introduction to the world: polished production values, swirling, complex instrumentation, thematically consistent lyrics. The new EP is more raw, more personal, more anthemic, the sound of a songwriter coming into his own and finding a distinct, unmatched voice, one full of longing, hope, sometimes doubt but never resignation. The Night (EP), is out everywhere now!

https://www.abbotkinneymusic.com/

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David Garibaldi - Making It as Tower of Power's Drummer

Hear more shows like this at https://entertalkradio.com/makingit

Born and raised in the San Francisco bay area, David began playing drums in elementary school at the age of ten. At age seventeen, he started his professional career, and in 1966 joined the United States Air Force where he became a member of the 724th USAF band stationed at McChord Air Force Base in Tacoma, Washington.

Upon leaving the military in 1969, he returned to the bay area and on July 23, 1970 joined the legendary Tower of Power. It was in this setting that David became one of the most influential drummers of his generation and became known as an innovator in funk drumming.

As a writer and performer David has worked with such artists as Patti Austin, Natalie Cole, Mickey Hart's Planet Drum, Boz Scaggs, The BBC Orchestra, Gino Vannelli, Talking Drums, The Buddy Rich Orchestra, Ray Obiedo, Wishful Thinking, Poncho Sanchez, and many others.

Currently, David is once again performing and recording with the Tower of Power. In 1998, after an eighteen-year "break", he rejoined the group for some "unfinished business".

Amongst David's many achievements:

• Modern Drummer Magazine - Readers Poll Winner "Traditional R&B/Funk" category eight times. Five consecutive years from 1980-1985, another in 2003, again in 2007, and yet again in 2009. His name now permanently resides in that polls honor roll category for his lasting contributions to the percussive arts.

• DRUM! Magazine - Readers Poll winner - 1998 Best Percussion Video "David Garibaldi featuring Talking Drums".
Readers Poll winner – 2007 Drum Book of The Year, “The Code of Funk”

• 1982-1989 percussion faculty at the Dick Grove School of Music in Los Angeles, California.
• International clinician since 1980.

• A featured columnist for Modern Drummer Magazine since 1979, and contributor to many other international drum publications.
• Drum Loop CD: “Tower of Funk Classic Funk and R&B Drum Loops”
• Educational videos, and DVD’s:
"Tower of Groove, Part 1” (VHS) "Tower of Groove, Part 2" (VHS)
"David Garibaldi Featuring Talking Drums" (VHS – DVD Fall 2009) “David Garibaldi Tower of Groove: Complete” (DVD)
“Lessons: Breaking The Code” (DVD)
• Drum set instruction books:
"Future Sounds" "The Funky Beat"

"TimbaFunk" (Talking Drums, featuring Michael Spiro and Jesus Diaz) "Tiempo" (Talking Drums, featuring Michael Spiro and Jesus Diaz) “The Code of Funk”
“Off The Record”

• David's first book, "Future Sounds", was rated one of the 10 greatest drum books by Modern Drummer Magazine (August 1993)
• Slagwerkkrant Magazine (The Netherlands)
Readers Poll winner - 1997 Drum Book of The Year, "The Funky Beat"
• David was presented with the Guitar Center Legends Award in 2008.
• Percussive Arts Society Hall of Fame 2012
• Artist-In-Residence:
Drummers Collective - New York, New York Accademia Musica Moderna - Milan, Italy

• Endorsed by the following companies: Yamaha Drums
Sabian Cymbals Vic Firth Sticks Latin Percussion Remo Drum Heads Audix Mics
The Buttkicker

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Episode 103: Designing With Your Feelings

Hear more shows like this at https://entertalkradio.com/maythebestbrandwin

My guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project management. Her Expertise includes psychology, human behavior, and strategic development while advancing business innovation. Possesses successful track record of advising clients on emotional intelligence centered design through behavior analysis in order to increase engagement and revenue.

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Ric Hordinski - Guitarists' Guitarist.

Hear more shows like this at https://entertalkradio.com/intersect/

Ric Hordinski
"The rarest kind of virtuoso"

For years, musicians in the know have recognized Ric Hordinski as the "guitarists' guitarist." For fans of acoustic music. Ric's function as musical director (and producer) for artists like Phil Keaggy, David Wilcox, Over The Rhine and others has sometimes elevated him to a kind of underground mythic status.

Ric has appeared on records with Jim James (my Morning Jacket) Bootsy Collins, Phil Keaggy, John Mayer, David Wilcox, Ben Harper, Richard Thompson, Tony Levin, Bill Kreutzmann (Grateful Dead), Victor Wooten, Victoria Williams. Robbie Fulks and many others. As a live performer he’s shared the stage with a dizzying array of musicians: Johnny Cash, Moby, Bob Dylan, My Morning Jacket, Indigo Girls, and many others. He's produced award-winning records for a host of folks including Over The Rhine, Wilcox and Phil Keaggy. On his own, hiding behind the Monk moniker, he released six independent records that featured alternately the songwriting craft he honed during his eight years in OTR, the ambient guitar that garnered demand as a studio musician and the ear for songcraft that makes him an excellent producer. He seems to be one of the few musicians able to straddle comfortably the distance between ground-breaking avant-garde explorations (witness his association with people like David Torn) and truly beautiful pop music. Paste Music has called him " the rarest kind of virtuoso, the kind who knows when not to play" this penchant for understatement has it's rewards: ric received a Grammy nomination in 2003.

quotes:

"Hordinski shows himself to be the rarest kind of virtuoso - one who knows when not to play...and what not to play.... what makes Hordinski's music so compelling is that it transcends both notes and spaces, communicating to the listener something that transcends the literal." —Reid Davis, Pastemusic.com

"...a remarkably talented & broadbanding pan-idiomatic artist, he's also proven to be a veritable dude ..." —David Torn

"Ric is a painter, using the melodies of strings to communicate beautiful colors. He plays beautiful guitar." —Phil Keaggy

"...complex and compelling. The melodies remain in my head while the lyrics circle in my memory. The words wear well as they leave room to dream. The message is good medicine, it makes me feel better every time." —David Wilcox

"Ric Hordinski layers stark acoustic, twang grunge electric and pretty lap steel over ...confessional, confrontational vocals." —Guitar Player Magazine

"Ric Hordinski plays and sounds like warm cashmere feels - and somehow performs a magic trick by keeping a luminous transparency in his production." —Rob Fetters

"Listening to Hordinski at his best is like watching someone throw a really well worded fit. His work ...will leave you breathless." —Dave Canfield, Cornerstone Magazine

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