One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society.  Why is that?  I mean, why is there is SO much bad marketing out there and we just accept it? And some of it, including pharmaceutical advertising, can be down right evil. We’ll also hit who’s winning and losing this week — So let’s face all of our demons on next Peabody-Award-winning rendition of May the Best Brand Win on Entertalk Radio. 


LA based Harold Payne is a multi-platinum songwriter, singer & TEDx speaker. His songs have been recorded by such diverse artists as Rod Stewart, Patti Labelle, Kelly Rowland, Carlos Santana & long time collaborator, Bobby Womack —literally from Peter Paul and Mary to Snoop Dogg. He co-wrote Womack’s “Bravest Man in the Universe” album which won the prestigious “Q” award in the UK for “album of the year” and has released his long awaited CD “Possibilities” His live performances are engaging and humorous and always contain his notorious, “on the spot” improv songs.


This week, Co-Hosts of Sharpen The Axe - Eric Lucero and Paul Berezetsky - interview Sean Hutchinson of Hutch & Sons Guitar repair, the resident Guitar Tech at Pitbull Audio.

You can check them out here:





Paul Nunn is the Director of Marketing for Ultimate Support.

Ultimate Support, in association with Pitbull Audio is giving away 10 Genesis Series GSP-500 Guitar Pedalboards.
Enter to Win here: http://entertalkradio.com/pitbullaudio/gsp-500-giveaway/

Innovation is at the core of Ultimate Support’s past, present, and future. You can trace Ultimate Support’s roots back to 1977, when company founder, musician, and inventor Darrell Schoenig developed an alternative to the existing unwieldy and unsightly speaker stands. His innovative solution, a compact, durable, aluminum stand crafted from parts of a hang-glider, was the prototype for the first in a series of pioneering support stands for speakers, keyboards, guitars, and more.







Ray Parker Jr. is an American guitarist, singer-songwriter, producer and actor. Parker is known for writing and performing the theme song to the movie Ghostbusters, for his solo music, and for performing with his band, Raydio, and with Barry White.


Fran Strine is the director of the documentary film “Hired Gun”, the story of the musical talent responsible for the most famous instrumental solos in the world, who have toured with the musical legends who hired them. Fran is working on a follow-up documentary project called "Titans of Radio"



Driven by her freewheeling passion for both breaking and making molds that challenge every notion we’ve ever had about what a female pop singer should be, Stephanie K found the perfect title for her debut recording which sums up the way she unabashedly expresses her true self as an artist: Troublemaker. The EP launches her association with Woodward Avenue Records, and marks the popular contemporary urban jazz label’s first major foray into the pop realm.



On this episode of Intersect, Mark Robertson turns the tables on Aaron and the interviewer becomes the interviewee. 

Mark Robertson is an American musician and record producer. Robertson is most well known for playing upright and electric bass in Nashville-based Legendary Shack Shakers.

Aaron “The A-Train” Smith  is a Nashville-based drummer and percussionist.
At the age of 20, Aaron Smith played drums on The Temptations‘ Grammy-Winning megahit “Papa Was a Rollin’ Stone“, and recorded with Ray Charles as well. 


Bass legend Bunny Brunel has performed and recorded with a “who’s who” list of music industry giants. Notables include Chick Corea, Herbie Hancock, Wayne Shorter, Tony Williams , Jack Dejohnette, Al Jarreau, Natalie Cole, Stevie Wonder, Stanley Clarke, Dizzy Gillespie, Ziggy Marley, Gloria Estefan, Larry Coryell, Al Dimeola, Mike Stern, Joe Farrell, Michel Polnareff and many, many more. 


Kaylene Peoples is what you call a quadruple threat. She was a runway model and a former Miss California; she is a vocalist with a rare 5-octave range, a multi-instrumentalist, and a prolific composer/arranger/conductor. Kaylene graduated from UCLA with a B.A. in Composition and Ethnomusicology, and completed an elite Masters program in Film Scoring under the direction of Academy Award-winner composer Walter Scharf. She also studied with Academy Award-winner composers David Raksin and Henry Mancini; and has even played piano side by side with Oscar winner film composer Jerry Goldsmith. Kaylene has written and conducted countless string arrangements for record labels, including Capitol Records, Polygram, Warner Bros., EMI, and Universal/Republic. Her dossier doesn’t just stop there. She has written huge bodies of musical works including neo-classical symphonies and composed and conducted a ten-Act ballet titled Apocalitica. Her orchestration skills can be heard on several movie sound tracks, including American Pie 2SerendipityRuby, and her own multi-award-winning feature film she directed, Redemption. She is also an award-winning L.A. Music Awards producer for Best R&B Album of the Year and Best New Artist Christina Fasano’s Spiritually Wet.



People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” But are all emotions really equal?  I’ve recently had a breakthrough in this area and want to share it with you guys.  We’ll also dig into who’s winning and losing this week in marketing & communications on the next highly emotional episode of May the Best Brand Win on Entertalk Radio.  


“Line ‘em up, shoot ‘em down. There’s a party going on in Jagertown” - are the opening lyrics of “Jagertown,” self-titled first album and the title track released nearly ten years ago. This lyric had become synonymous with the band as their popularity grew across the West.

With the release of their second album, "Love On the Radio" they found their fan base rapidly growing and extending from California to South Dakota driven by amazing country festivals. Jagertown’s high-energy show, well-crafted originals, and a sound that the country scene hasn’t had in a decade delivers on the promise that there will be a party going on with Jagertown’s on stage.

The release of “Sleepin’ with My Boots On,” the band's third album, elevating them to key support positions at many festivals and headlining special events around the country. 

Now with the release of “Small Town Superstars,” their fourth studio effort, Jagertown’s fans, the “Jager Nation,” continue to grow.  Supporting their success and their latest charting single, “She Won’t Be Lonely,” Jagertown has expanded their “That’s Why I Drink” tour to include venues and festivals from Coast to Coast. 


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