Nick Giaconia, AKA Mattie Groves grew up on the east side of Cleveland, Ohio in a town known as Kirtland and began playing guitar as a Freshman in High School after an injury sidelined involvement in the sport of wrestling.

Nick released the record Center of the Earth in 1994, a recording that was designed to fail in the Christian market. Produced by Ric Hordinski, the record was the favorite of some critics but did not fare well when it came to the buying demographic.

In 1998, he began working with Dave Perkins on the Mattie Groves project. Mattie Groves was a band moniker created to provide distance between Nick's work in the Christian Market and his work in the main stream market.

In 2002, the independent movie Home Town Legend, featured the Mattie Groves song You’ll Never Take Me Down. Nick developed a great relationship with Country Music legend Vince Gill, who will frequently play guitar in Mattie Groves. And a very unlikely performance with P-Funk made for an interesting career in the music business.



Line 6 STORY
Inspiring innovation.
We're musicians. We’re technologists. So, we’re fanatics about engineering innovative, amazing-sounding gear that's ready to go right out of the box. And we're pros who have a track record of designing category-defining products that shatter technical barriers─so you can focus on your music.

We introduced the world’s first digital modeling amp. We're the ones behind the groundbreaking POD® multi-effect, that revolutionized the industry with an easy way to record guitar with great tone. Our Variax® guitars can do more than any other instrument in history, and we’ve led the wireless analog-to-digital transition for musicians everywhere with our Relay® products.

We haven't stopped, either. Now, Line 6 has introduced Helix®, our new flagship tour-ready guitar processor. Helix represents a giant leap forward in guitar processing, as well as a new way of thinking about guitarists and their relationship to technology. Helix joins a long line of past Line 6 innovations including the AMPLIFi family for Practice, Play and Recording, and the Firehawk® multi-effects processor, which both incorporate intuitive app-based editing capabilities. Our StageScape® live sound workstation and StageSource® loudspeakers make music creation even better by incorporating powerful technology like iOS, the cloud, digital networking and more.

We’re proud that our long history of ingenuity and passion for innovation has helped us to change the industry. We’re all about giving you access to the tools you need to create, perform and record in ways you never thought possible. We promise that we'll always take dramatic leaps so you can reach new heights with your music. That's our commitment to you, because in the end, we love being a part of making great music.



Prisma Guitars Founder Nick Pourfard joins us in the studio for this episode. We check out some of the latest creations from Prisma, famed for building one of a kind instruments from repurposed skateboards. Nick talks about his recent gruosome injury, when while working in his shop he severed off 2 of his fingers, and badly damaged the rest. Luckily, surgeons were able to reattach but Nick is still struggling to regain normal function. Undeterred, he continues to build and innovate, continuing to put out some of the most unique guitars in the boutique space.


March 17, 2018

Episode 81: PESO Happy


Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.


Grammy nominated saxophonist and flautist, Najee has made a career following his heart and keen musical intuition by pushing musical boundaries, all of which have made him an international pioneer in the music industry. Having collaborated with everyone in the music business from Prince, Quincy Jones to Stevie Wonder, Chaka Khan and Herbie Hancock, Najee’s technical agility, grace, compositional prowess, unbridled passion and fearless genre bending have made him one of the most sought after musicians of his generation. With two Platinum and four Gold albums under his belt, Najee is an icon whose musical vision spawned an entire new genre by fusing the music close to his heart (R&B and Jazz).

Najee's New Album, "Poetry In Motion" Pays Homage to Prince & Al Jarreau & Unites Najee with All-Start Line Up Including Will Downing, Maysa, Eric Roberson, Incognito & More. 



Inside outsider David Garfield seizes the opportunity to create “Outside the Box”
The ambitious jazz-R&B keyboardist gathers his all-star friends to create a massive multi-record, multi-genre collection that has already scored a Billboard hit single.
David Garfield was nineteen when he got his start playing alongside influential bebop jazz trumpeter Freddie Hubbard. But opportunities came quickly for him in contemporary jazz as well as in R&B and pop, which guided the direction of his now five-decade career away from his roots. Straight-ahead jazz has remained in his core and he’s longed to return “home” thus to launch his prolific multi-volume, multi-genre “Outside the Box” collection, Garfield will drop his first straight-ahead jazz album, “Jazz Outside the Box,” on March 23 via his Creatchy Records label.



Born and raised in Winston Salem, NC, DeCarlos got his musical start in church at the age of 5. Throughout his musical career, DeCarlos has had much success, with his latest accomplishments being; In 2014, DeCarlos was awarded "Musician of the Year" and Entertainer of the Year" at the Forsyth County Entertainment Awards ceremony.

​DeCarlos started an organization by the name of, Drummers United. This organization is not only about teaching drums, but DU is also about teaching morals, setting goals and getting involve with local schools, churches and communities.

Influenced by drummers such as; Dennis Chambers, Billy Cobham, Horacio Hernandez and many others, has helped build him mentally and physically to be creative and expand his different styles. Over the past few years, he has gained a lot of attention through social media reaching thousands across the globe.

 He’s currently the drummer for the triad's most popular band, "Brothers Pearl". His solo project is his main focus, in which he will feature some of his favorite musician friends, including his friend and mentor, the world renown Dennis Chambers.



Celebrating 45 years, ‘Reggae Ambassadors’, THIRD WORLD is one of the longest-lived Reggae bands of all time, and one of Jamaica's most consistently popular crossover acts among international audiences.  Mixing in elements of R&B, funk, pop, and rock and, later on, dancehall and rap, Third World’s style has been described as "reggae-fusion".

 With 10 Grammy nominations and catalogue of charted smash hits (including “Now That We Found Love”, ”96 Degrees in the Shade” and “Try Jah Love” )  spanning over four decades, sold-out tours, a vibrant and loyal fan base and inspirational messages, one may wonder, "Where did it all begin? What gives Third World the staying power so rare in the music industry?" Third World is more than just one of the top Reggae bands of all time, it is an institution that stands for producing and performing music that, while holding firm to the cultural and ancestral roots of its members, still pushes forward the cutting edge of music worldwide. It is an institution whose themes are positive, progressive and internationally relevant: an asset to any size festival / event.

March 11, 2018

Episode 80: The T-Word


Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs?  We’ll dig into those big questions and more—and we’ll also talk about who’s winning and losing this week in marketing. So join me for another ESPY-winning episode of May the Best Brand Win on Entertalk Media.  


As president and CEO of The Craig Zinn Automotive Group, Craig is the authorized dealer for Toyota of Hollywood, Lexus of Pembroke Pines, Spyker of Pembroke Pines, Acura of Pembroke Pines, Lexus of North Miami, Spyker of Miami and Subaru of Pembroke Pines.

Success, by Craig Zinn’s standards, is not measured by the number of dealerships owned – it is the partnership of this growth and the actions taken to better himself, his clients and his community. After all, Craig has made his company’s mission “to be South Florida’s finest automobile dealership group, known for superior products, community involvement, and for helpful, courteous, and caring associates dedicated to delivering the ultimate client service experience.”


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